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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The most effective web strategies include 4 different kinds of content. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. €�Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. A content strategy is required to succeed. There ARE best practices at this point that you can implement. Users browse the web in search of good content. Check out this lengthy discussion on the content strategy group for different angles to explore here. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. There ARE content strategies that work. A more in-depth angles than merely reusing the same topic in multiple places. Users do not commonly browse the internet looking for a good design or decent user experience. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. All of the invaluable information that she shared in the first edition is included with numerous new examples. More and more, the platforms are catering to this and the way people like to engage. Contemporary websites offer more than just information about your company, contact information, and your product offerings.